Client : Someone who wants help developing a distinct writing voice that is eloquent, feels true to themselves, and makes a lasting impression.

Purpose : Create an articulate piece of writing on behalf of the client.

Description : This service is for the entrepreneur or creative who has a looming writing project or task and is either short on time or struggles with tone and word choice. Through this service the client will receive an exemplary piece of writing – be it a memoir, essay, article, op-ed, or simply an important email – that conveys the desired sentiments and is in a voice they feel confident calling and claiming as their own.

Deliverables :

· Draft of text
· Final text

Timeline : Dependent on scope of project

Price : Hourly (rate sheet available upon request)

Client : A successful entrepreneur who wants to cultivate a unique voice for their business on their website and/or social media channels.

Purpose : To create, on behalf of the client, web copy and/or social media posts that are honest, artful, and that help differentiate the client’s business from those offering similar products and/or services.

Description : This service is for the entrepreneur who wants their online presence to convey a distinct ethos.

Deliverables :

· Draft of text
· Final text

Timeline : Dependent on scope of project

Price : Hourly (rate sheet available upon request)

Client : An entrepreneur or creative in need of marketing materials to promote their business/products/services.

Purpose : To create a cohesive package of marketing material that encapsulates the client’s mission and/or product and provides a succinct language for the client to use in all future exchanges pertaining to the business and/or creative endeavor.

Description : This service is for an established business or creative in need of a comprehensive and accessible informational packet to share with potential clients, investors and/or media.

Deliverables :

· Draft of materials
· Final materials

Timeline : Dependent on scope of project

Rate : Hourly (rate sheet available upon request)

Client : An entrepreneur who wants to ensure that all business-related text is well-written, stylistically consistent, and grammatically correct.

Purpose : To create and maintain a standard of excellence on all business- related copy to ensure it best and most accurately represents the company.

Description : This service is for the entrepreneur who understands the importance of language when it comes to brand representation.

Deliverables :

· Draft of edited text
· Final text

Timeline : Dependent on scope of project

Price : Hourly (rate sheet available upon request)

Client : Corporate client or creative hoping to garner media attention for a specific event.

Purpose : To create a colorful, creative, and succinct description of the given event that will pique media interest and that of the intended customer base.

Description : This service is perfect for the client who is eager to promote a specific event and control the language used to describe it. Commissioning a uniquely artful and engaging press release or media alert will not only inspire larger stories about the event, but it will also provide media outlets customized cut-and-paste content for calendar listings and social media posts.

Deliverables :

· Draft of press release/media alert
· Final press release/media alert

Timeline : 2 to 3 hours

Price : Hourly (rate sheet available upon request)

Client : Anyone with a bourgeoning creative project or business in need of a literary champion, someone who understands, is equally excited about, and can translate their idea into concise and compelling language that can be used to attract clients, agents, investors, and/or media coverage.

Purpose : Create a succinct, articulate and moving pitch and/or project description to assist with fundraising, grant writing, and, in the case of film projects, submissions to festivals.

Description : This service is for a budding entrepreneur, writer, artist, or filmmaker in need of an articulate, succinct, and moving pitch they feel confident sharing with potential investors and/or using in grant writing, residency applications, book proposals and/or film festival submissions.

Deliverables:

· Draft of materials
· Finalized materials

Timeline : Dependent on scope of project

Price : Hourly (rate sheet available upon request)

Client : Anyone with a bourgeoning creative project or business in need of a literary champion, someone who understands, is equally excited about, and can translate their idea into concise and compelling language that can be used to attract clients, agents, investors, and/or media coverage.

Purpose : Create a succinct, articulate and moving pitch and/or project description to assist with fundraising, grant writing, and, in the case of film projects, submissions to festivals.

Description : This service is for a budding entrepreneur, writer, artist, or filmmaker in need of an articulate, succinct, and moving pitch they feel confident sharing with potential investors and/or using in grant writing, residency applications, book proposals and/or film festival submissions.

Deliverables :

· Draft of materials
·Finalized materials

Timeline : Dependent on scope of project

Price : Hourly (rate sheet available upon request)

Client : An artist with an upcoming show

Purpose : To create a companion catalogue for an upcoming exhibition.

Description : This service is for the artist in need of someone to translate their creative vision into eloquent and accessible terms that will inform and enhance viewers’ experience of their work. After an extensive interview with the artist and spending time with the work that will be on display, Tobin will craft catalogue copy that includes the client’s background and artist’s statement, places the work in a larger art historical context, and articulates the artist’s process and intent.

Deliverables :

· Draft of Text
· Final Text

Timeline : One Week

Price : standardized; available upon request

*The exhibition catalogue will require a graphic designer and printing/bounding company, each to be paid separately. If the client does not have a preferred designer, Tobin can provide a list of talent and their rates.

Client : An entrepreneur or creative looking to strengthen their brand through the creation of a self-published book or zine.

Purpose : To create a well-written and visually appealing product that serves as an extension of a pre-existing brand and is a tangible reflection the client’s unique sensibility, aesthetic, and ethos.

Description : This client either has a specific project in mind and simply needs a writer and/or editor or would like to work with a writer who has experience conceptualizing independent publications, developing and commissioning original content, and serving as editor.

Deliverables : Dependent on scope of project

Timeline : Dependent on scope of project

Price : Dependent on scope of project

*This project will require a graphic designer and, depending on the publication, a printing company. If the client does not have a preferred vendor for these services, Tobin can provide a list of talent and their rates. Design and production fees are to be paid directly to the provider.

Brand-enhancing special events and fundraisers

Client : Corporate client or non-profit that wants to create an original and unforgettable multi-sensory branded experience.

Purpose : To develop the concept for an amazing brand activation or event.

Description : This service is built for the client who is looking to host an immersive, truly one-of-a-kind event. With her creative background and years of experience helping non-profits attract a larger, most diverse demographic through themed galas and special events, Tobin has mastered the in the art of throwing one hell of a party. From concept and design to invitation language, look books, photo booths, sponsors, and entertainment, Tobin can help create a brand-enhancing night to remember. This includes finding her client the perfect event producer to oversee the final execution.

Deliverables : Vary

Timeline : Dependent on scope of project

Price : Dependent on scope of project

Client : A print or online publication in need of a seasoned journalist with a compellingly idiosyncratic perspective, who is well-versed in an array of subjects – including people, art, books, politics, travel, and trends – and delivers clean, thoroughly researched copy.

Purpose : To add a fresh intelligent voice to an established or nascent publication.

Description : For publications interested in commissioning thoughtfully reported pieces, colorful profiles, and/or affecting personal essays.

Deliverables :

· Draft of copy
· Revision and supporting material

Timeline: Dependent on scope of project

Rate: Dependent on scope of project

Private Art Collection Catalogues + Tribute Books + Obituaries

Client : This service is for the client interested in celebrating a legacy, be it theirs or that of someone they love.

Purpose : To create a timeless and meaningful record of a life well-lived.

Description :

Art Catalogues : For the art enthusiast interested in showcasing their collection in a self-published, image- and text-filled catalogue that is part informational – contextualizing the work and providing a short history of each artist – and part biography of the collector. The resulting coffee-table book will be the perfect heirloom, one that tells the collector’s life story through interviews, anecdotes, images, and information about the art that lines their walls.

Tribute Books : For the client wanting to celebrate someone special with a self-published tribute book that tells that person’s story in narrative form, incorporating images as well as anecdotes culled from interviews with the subject’s friends and family members.

Obituaries : For the forward-thinking client who wants agency in how he, she, or someone they care deeply about will be remembered.

Process : For all legacy projects, Tobin will meet with the client to get a sense of who is integral to the story being written, then schedule and conduct interviews accordingly. Tobin will then transcribe the interviews and create the outline/structure of the book or obituary, which will include notable quotes throughout. Tobin will submit the outline to the client for review. Once it’s approved, she will write and submit an initial draft, which the client will review and return with any notes and/or edit suggestions. Tobin will then incorporate the changes and send all interview subjects the sections to which they contributed in order get written approval to use the selected quotes. The client will then receive a final copy of the text to review.

Timeline : Dependent on scope of project

Price : Dependent on scope of project; starting estimates available upon request

*The art catalogues and tribute books will require a graphic designer and printing/bounding company, each to be paid separately. If the client does not have a preferred designer, Tobin can provide a list of talent and their rates. Once the text is approved and the designer confirmed, Tobin will work with the designer on production details, timeline for completion, cover image, layout, print run, captions, photo credits and permissions. The client will be given a mockup to review with Tobin and the designer. Once additional changes are made the client, designer and Tobin will do a final review/edit then send to production. Though in-person meetings are not required, they are optimal, particularly when it comes to the art catalogues, where seeing the work and where/how it lives is beneficial to the process and final product.