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For more than two decades, Tobin’s career has been guided by a single conviction: WORDS MATTER.

It is with this in mind that she works with each of her clients to cultivate a distinct voice – whether in the form of a business proposal, web content, pitch decks, press and marketing materials, an artist statement, an email, and more – that is honest, artful, and guaranteed to help them realize their unique vision and maximize their potential. 

“Language is, in other words, not necessary, but voluntary. If it were necessary, it would have stayed simple; it would not agitate our hearts with ever-present loveliness and ever-cresting ambiguity; it would not dream, on its long white bones, of turning into song.”

-Mary Oliver

Tobin is a journalist, arts writer, editor, artist, copywriter, content creator, and creative consultant with a wide (and widely eclectic) social and professional network as well as extensive experience assisting small businesses and non-profits with development and event production.

She is also an empath, altruist, avid traveler, anxious scuba diver, and reluctant outfielder for a local sandlot baseball team. As such, Tobin folds into her work an invaluable array of skillsets and perspectives. Her clients run the gamut from owners of established businesses looking to grow and/or elevate their brand through language; to people with burgeoning projects in need of a literary champion who can translate the idea into concise and compelling language and assist with brand development; business owners frustrated by a disconnect between their personal and/or professional ethos and the language currently being used to represent them; and individuals who struggle with the written word and eager to be confident in their communications.  

While Tobin’s process is a collaborative one, her clients ultimately feel an ownership of the words she’s written on their behalf. They are simply the words they’d been looking for and hired Tobin to help find. 

An Austin native, Tobin attended Barnard College at Columbia University and graduated from the University of Pennsylvania with a degree in English and Art History. After nearly a decade in Manhattan, Tobin returned to Texas, first moving to the West Texas town of Marfa before returning to Austin in 2014.